Found my brand Logo, found my brand colours and font but wait my brand has a personality too! Why did i start my business, what are your beliefs and values, what do i do better than anyone else, what makes me special, what three words do i want my customers to describe me by? All questions that i need to answer apparently. It seriously makes you think about yourself and what your trying to accomplish as its not just about going out and taking your amazing photographs or making your fantastic art, that’s just the beginning.
I personally started taking photographs as a form of therapy, to deal with pressures of family life and it snowballed into a business. I suppose looking at the questions it kind of helps to form a very loose start to a business plan, if you’ve not got one to start with. I really loved pulling the words together that i felt symbolised what i wanted my brand to say and how i wanted potential customers to think of me then matching those words to colours. Words have such power and create a response in your audience that i wanted to get it right, out came the mind map and colour wheel and i think i have my three colours for my brand.
- Blue —— Reliability
- Orange —— Artistic
- Green —— Friendly
- Head text —– DrCarbfred Pro
- Subtext —— Elina web
- Body text —— Acumin Pro
Putting it all together i now need to make my templates for social media posts on facebook and instagram, these are the two i regularly use, i use Adobe Spark to make my templates but there are other apps to make them in and after i have my templates made i seriously need to get down to making some art! I have neglected to an extent my photography as we haven’t been able to go anywhere, my garden is empty of flowers so i cant get inspiration there so basically i have not done a great deal. However my lovely husband bought me a very exciting birthday present this year and i am going to enjoy using it to make my photographs in a different way.
My next project is Polaroid Lab, hang on to your lens caps its going to be a fun ride…………………………………………………………..