Many, many, many years ago when i was a young woman not sure of what i wanted to do with my life i decided to explore Graphic Design as a career. Baring in mind this was around the time when schools had just started to invest in IT and were finally buying computers for their ‘Computer Lab’s’. The IT tutor was a dinosaur when it came to teaching women, he wouldn’t have them anywhere near his precious computers actually, so i learnt graphic design the ‘old’ way. I really loved the whole concept of designing a brand from the bottom up but at the time, the whole community was so tight knit that it was incredibly hard to find a job, unfortunately when it came to it, i just dont think i had enough of what anyone was looking for to move forward, so i did something else instead.
Now as i design, or should that be, redesign my website and branding i’m finding that i actually need to learn a ton of new stuff and it is so interesting. I started by looking at my brand name and to be honest, even though i have been told to change it as its, well what it is, i’m really not going to, i’m going to stick with it no matter how naff some think it is because the most important thing is ‘people remember it’. It has a back story to it that i can use to interact with clients easily, everyone likes a good story, so it stays. I’ve a Tag line too, then i looked at colour, i loved colour theory and how different colours make people react in certain ways.
Purple, who doesn’t love purple?
Adobe Purple; #361354
It’s cutting edge, wise, feminine, shows wealth and luxury but is also playful. Does my work mean any of these? Well its expensive so that could be a luxury item, not sure about the rest though but i do love Purple.
Red, a very hot colour!
Adobe Red #E50305
It gives a sense of excitement, passion, anger, its loud, playful, youthful and modern but im not a great fan of Red so im not sure that’s the colour for me. I could go on but google it and you can find tons of stuff to read on the subject.
I then set about looking at brand shapes, did i want to appear intimidating or harmless, friendly and inviting, gentle, light hearted and cute, if so then i’d use a circle or was i going for intelligent, stable and cool, then it would be sharp and angular shapes. Then there is the dependability of your brand to think about, who knew that would be a triangle! Maturity, alternative, bad ass, powerful and sleek are all triangle, is that what i am, it is what im aiming for and i do have maturity on my side, so yes i’m a triangle. I haven’t been able to decide on one colour so i’m using lots of them. And the begining of a brand is born. Now i just need to find a Logo………………………..