Today was one of those rare days when i had the house pretty much to myself, husband off on a film shoot, kids on half term but hiding in their bedrooms playing computer games, so i decided that i was going to take this as a sign that it was ok to make art. I had been looking at some of my Polaroid images and decided that i could sacrifice two in the name of art. I wanted to experiment!
I can safely say that the first experiment was a complete and utter disaster! I put one of the Polaroids into the microwave and turned it on, within seconds it had burst into flames and i couldn’t turn it off in time to save it. I ended up with a small plastic lump, no way was that going to become a photographic image. In the bin it went.
Experiment two was better, i didn’t put it in the microwave this time, i held it over a flame on my cooker top, just enough to heat the back up, then i cut down the sides and peeled the back off leaving the developing chemical residue on the back of the film. This meant i could then do a ‘Lift’ of the emulsion and put it onto paper.
I decided to use gold foil on the paper so applied that first, then i placed the film into a bowl of boiling water and waited for the emulsion to bubble and lift from the film. I then used the clean film to place the emulsion into cold water and slipped the paper with the gold foil under the emulsion and removed it from the water. After a little maneuvering i had the image on the foil in the place i wanted it, i then dried it off with kitchen towel and after it has dried and been flattened i will mount and frame it in a simple black gallery style frame.
Maybe tomorrow i will get enough time to use my Polaroid Lab and print off some of the images i have on my phone!
Found my brand Logo, found my brand colours and font but wait my brand has a personality too! Why did i start my business, what are your beliefs and values, what do i do better than anyone else, what makes me special, what three words do i want my customers to describe me by? All questions that i need to answer apparently. It seriously makes you think about yourself and what your trying to accomplish as its not just about going out and taking your amazing photographs or making your fantastic art, that’s just the beginning.
I personally started taking photographs as a form of therapy, to deal with pressures of family life and it snowballed into a business. I suppose looking at the questions it kind of helps to form a very loose start to a business plan, if you’ve not got one to start with. I really loved pulling the words together that i felt symbolised what i wanted my brand to say and how i wanted potential customers to think of me then matching those words to colours. Words have such power and create a response in your audience that i wanted to get it right, out came the mind map and colour wheel and i think i have my three colours for my brand.
Blue —— Reliability
Orange —— Artistic
Green —— Friendly
Head text —– DrCarbfred Pro
Subtext —— Elina web
Body text —— Acumin Pro
Putting it all together i now need to make my templates for social media posts on facebook and instagram, these are the two i regularly use, i use Adobe Spark to make my templates but there are other apps to make them in and after i have my templates made i seriously need to get down to making some art! I have neglected to an extent my photography as we haven’t been able to go anywhere, my garden is empty of flowers so i cant get inspiration there so basically i have not done a great deal. However my lovely husband bought me a very exciting birthday present this year and i am going to enjoy using it to make my photographs in a different way.
My next project is Polaroid Lab, hang on to your lens caps its going to be a fun ride…………………………………………………………..